Casumo has just signed a 2-year partnership deal with Reading Football Club

Excite! We’re extremely (read that barely-able-to-stop-ourselves-screaming-urzzz) happy to announce that we’re officially the new front-of-shirt sponsor for Reading Football Club! Yep. From the start of the 2019-20 season Casumo will be printed on The Royals’ kits.


About the Royals

Reading Football Club is a professional football club based in Reading, Berkshire, England. They play in the Championship, the second tier of English football. Reading are nicknamed The Royals, due to Reading’s location in the Royal County of Berkshire. The club was established in 1871 and is one of the oldest teams in England. Reading Football Club have their own stadium called ‘Madejski Stadium’, named after the club’s co-chairman Sir John Madejski.

Reading Football Club hold the record for the number of successive league wins at the start of a season, with a total of 13 wins at the start of the 1985–86 Third Division campaign and also the record for the number of points gained in the professional league season with 106 points in the 2005–06 Football League Championship campaign.

Reading Football Club and Casumo – the full story

As part of this new partnership with Reading Football Club, our logo will be printed on the front of Reading’s first-team and adult replica shirts until the summer of 2021.

We asked Greg, our Manager for UK & Ireland for a brief comment on this legendary deal:

“Casumo is extremely excited to launch this partnership with Reading Football Club, in what is an historic moment for our brand. We are passionate about working with the Royals to make Madejski Stadium a fun, vibrant and exciting environment for fans over the course of the next two years.”

We’ve recently released our sportsbetting product in select markets and our aim is to make it available also to UK players in the coming months. That’s also another reason why this deal with Reading Football Club is very important for us.

We spoke also to Nigel Howe, Chief Executive of Reading Football Club. We asked him what this partnership means to his club.

“As a club we celebrate our history, football’s traditions and our glories gone by – but we also pride ourselves on being innovative and forward-thinking. Like Casumo, we strive to provide a fun, friendly and exhilarating environment for our fans and we look forward to working closely with Casumo this season and beyond.”

Tim Kilpatrick, Reading FC’s Head of Sales and Partnerships also had some nice things to say about us.

“We’re delighted to announce this partnership with a vibrant and creative brand like Casumo. We’ve been impressed by Casumo’s imagination and desire to immerse themselves in to our club, culture and fanbase. We look forward to collaborating throughout the next two years and providing a powerful platform for Casumo to achieve their own, ambitious marketing objectives”


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