International Women’s Day at Casumo: 5 interviews with 5 power women

International Women’s Day 2020: Meet Sofie, our Content Creative for the English language

In celebration of the upcoming International Women’s Day 2020 on March 8, Casumo asked five of their in-house power women a couple of questions about their role within Casumo and the women they admire. In this first interview we’re chatting with our word wizard Sofie from the Marketing Communications team. Alliteration and sneaky puns are her forte.

Hey Sofie!

Sofie is holding up her hand as she quickly finishes typing with her other. Then she looks up from her screen, “Alright, done! Sorry about that. I’m all yours, fire away!”

Casumo: “How long have you been with Casumo?”

Sofie: “I celebrated my third Casumoversary beginning of this year!”

Casumo: “What do you do at Casumo?”

Sofie: “As a Content Creative (copywriter) for casino, I am part of the Marketing Communications team (Marcom) and I write up copy and content mostly for our social platforms, newsletters and blog, but also for advertisements, campaigns and PR purposes.”

Casumo: “What are you most proud of having accomplished within Casumo?”

Sofie: “I’m proud of being part of the creation and execution of our unique content strategy which is not just entertaining and engaging, but also useful and educational to our players. I like to find emotional connections within our casino content and it makes me happy when I know that we are sharing the right type of content with the right kind of people. And secretly, on a micro level, I’m always kinda proud when I manage to fit in a cheeky bit of wordplay, a sneaky pun or some smooth sounding alliteration.”

Casumo: “Which woman do you admire the most? “

Sofie: “A woman who I admire a lot is my sister. She’s a performance artist which is not an easy career to pursue, to say the least, yet she’s never given up on doing what she loves most. I admire her passion, drive and confidence, and how she embraces her vulnerability and exposes herself all at the same time. I find that truly very brave.”

Casumo: “Which female athlete do you admire the most?”

Sofie: “My favourite sport has always been tennis (to play and to watch) and my all time favourite rivals are Monica Seles and Steffi Graf. But if I have to choose one female athlete I admire the most, I will pick Monica Seles for being able to return to competitive tennis after being so viciously attacked by a fan over 24 years ago on the tennis court.”

Casumo: “If you could choose to be a female slot character for a day, who would it be and why?”

Sofie: “I would like to be Lagertha from NetEnt’s Vikings video slot. I mean, the kind of raw strength she has, that deep inner power: What a woman!”

Casumo: “Great, thanks so much Sofie, now let me hand you our notes so you can polish them and write up your own interview, haha!”

Have a look right here to find out which International Women’s Day events are being organised close to you! #IWD2020 #EachforEqual


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